AN INNOVATIVE EDUCATION MODEL THAT INTEGRATES ONLINE AND OFFLINE COMPONENTS TO IMPROVE COMMUNICATIVE COMPETENCE

Abstract

This article explores how blended learning, combining online and offline learning, is becoming a cutting-edge method for developing students’ effective communication skills in the digital age. The advantages of this approach, which allows for a harmonious combination of live interaction with a teacher and modern digital tools, are discussed. Particular attention is paid to developing students’ skills in dialogue, academic communication, critical thinking, and independent work. It is emphasized that this integrated learning model increases students’ interest in learning, their engagement, and their ability to easily adapt to various forms of communication. The conditions necessary for the successful implementation of blended learning and its impact on the quality of training for future professionals are also analyzed. The conclusion is that combining distance and in-person learning is a key factor in developing students’ communicative competence and their readiness to meet the challenges of the modern educational system.